Elena Scherer

designs digital products & has very good handwriting

October 2021 — present

Automattic / Tumblr 

As a senior product designer, I've worked on several projects at Tumblr. I designed the inaugural (2021) personalized Tumblr Year in Review, which was used by half a million users, and fueled several million posts & over a billion reblogs. Designed the branding and initial experience for Tumblr Blaze. Designed the Community Labels system to let users set an appropriate audience for their content. Designed the Your Tags dashboard to make it easier to catch up on followed topics, resulting in increased new user retention.

June 2018 — September 2021

Freelance

Each&Other

Working with the E&O team based in Ireland, I ran user research & designed for clients like BNP Paribas, Shopify, and Google.

Amberscript

I improved the upload & checkout flow, and worked with the dev team to create a basic design system to update their file management and editor interfaces, based on feedback from their transcribers.

Tradefox

Pivoted the product from a marketplace to a business intelligence tool. Built a company "credit score" tailored for the scrap industry, automating data import from several public and private data sources. I also designed the rebrand.

Other clients

Peddler • Superside • Firmhouse • Eat App

March 2016 — May 2018

Booking.com

I designed for business travel – staying within a budget, submitting expenses, and booking for large groups. I was responsible for coding and A/B testing my own ideas. After I was promoted to Team Lead, I managed an agile team while performing full-time as a designer. Our team was runner-up in a company-wide hackathon for our 3rd-party authentication project, and launched flight search on Booking.com.

June 2013 — December 2015

Zywave

Ran research, designed, and implemented the front-end for three enterprise software products. Nominated by my peers & selected by company leadership for the Zywave Leader's Club.

© Elena Scherer 2024 · Beaming through the internet to you from Haarlem, Nederland