Case Study

Rebranding Scrap Connection for scalability

Summary

While working on the product at Scrap Connection, the potential to grow it beyond the scrap industry became apparent. But, that meant that the name "Scrap Connection" was limiting.

Client
Scrap Connection / Tradefox

Year
2018-2019

My role
Logo design, typography, and print paraphernalia

We began thinking of a name that would describe the nature of the product - full of data, informing decision making, saving money.

The motif of a fox indicated cleverness and quick decision making, and thus, Tradefox was born.

Thinking of trade routes, the global impact of the recyclables industry, and the fox motif, I set to work ideating on this imagery.

Result

After lots of ideation, I arrived at a logo the team loved that didn't confine them to a single trade industry — a fox head constructed out of trade routes, with a bright eye-catching orange-and-black combo. The logotype is set in Avenir Medium.

Iterations & process

Thanks for stopping by.

Email me at hello@elenascherer.com
See professional stuff on LinkedIn
Read intermittent thoughts on Tumblr